Tween, teen and young adult marketing services agency, immersive youth marketing has signed top wakeboarding professional and entertaining personality, Julian Cohen into an athlete marketing partnership designed to build his personal brand.
The agency will be responsible for strategy, creative execution of social marketing promotions, growing his portfolio of corporate partners and providing strategic advisory on new opportunities over the next three years.
"I'm really excited to be a part of immersive," said Cohen. "They’re in tune with youth culture like no other, have a great base of relationships, and I'm looking forward to a long and successful partnership. As an athlete, I’m dedicated to help take professional wakeboarding to the next level, as well as branching out into the world of entertainment. I know with immersive’s support I’ll make my goals happen."
immersive youth marketing’s Chief Engagement Officer Gregg Witt added, "Julian Cohen is one of the best in the world at his sport and we're super stoked to welcome him as part of the family here at immersive. I’m excited because this partnership is much different from traditional athlete-agency relationships and testimony to our hybrid agency business model; we provide professional management services and Julian promotes youth participation in YouthVine™, our word of mouth network where consumers share honest opinions about brands. In a very short timespan, Julian has already proven to be a valuable asset to the agency and our clients.”
About Julian Cohen
Julian Cohen is a Professional Wakeboarder born in California, who moved to Orlando, Florida and at age 14 became the first and youngest wakeboarder to land a 1080 in a cable competition. From there, he worked his way up through the rankings to take 5th at the 2011 World Cable Championships, 2nd at the 2011 USA Boat Nationals, ranked 1st on the 2011 USA Wakeboard listing, and 4th at the 2013 wake park world championships pro features.
About immersive youth marketing
immersive youth marketing, founded in 1999, is a youth marketing agency division of ParkerWhite brand interactive based in San Diego, CA. The agency helps brands target tween, teen and young adult consumers through cohesive solutions that create awareness, drive sales, and grow brand advocacy. Immersive has executed successful youth marketing programs for some of the worlds leading brands including: Qualcomm, Nissan, FunnyOrDie, Hansens Natural, District Freestyle Scooter Co., Six Flags Theme Parks, Partnership for a Drug-Free America, FRESH Natural Spring Water, U.S. Air Force, OLLO Footwear and BodyGlove. YouthVine® is immersive’s powerful word of mouth network of savvy youth consumers. They provide our client partners a valuable conduit to gain insights, co-create ideas, build client-owned advisory groups, jump start campaigns and accelerate demand for consumer products. YouthVine® has spread authentic word of mouth to millions of young consumers. For more information, visit http://www.immersiveyouthmarketing.com or follow us on Twitter @immersiveyouth.